Remember the “digital first!” battle cry? That's so, 2019. According to Jean-Denis Mariani, the new chief digital officer at Coty Inc, “there is no digital strategy anymore; it's just strategy in a digital world.” And Coty will thrive in this world, with brands such as Kylie Beauty and KKW, which dominate the social media space thanks to their creators Kylie Jenner and Kim Kardashian West. Mariani says the sisters understand the  importance of creating a lot ...